Coffee is the drink of choice for many people across the country. Every morning millions of people rely on their morning fix to get going for the day. As more people have relied on caffeine to wake them up in the mornings, many small businesses have capitalized on this need. Most people would rather get a cup of coffee than enjoy a healthy breakfast. This is partly due to our fast-paced society. Many people are busy, and they don't always have time to sit down for a full breakfast.
The US coffee and specialty beverage industry generates more than $18 billion in annual combined revenue. Learn about the latest trends and discover how your restaurant can gain a piece of the coffee and specialty beverage market share.
The most significant coffee drinking trends in the past 50 years include:
- A steady drop in daily coffee consumption from 1950 to 1993
- A steady upward trend in daily coffee consumption from 1993 onward
- A growing upward trend in specialty coffee consumption beginning in the early 1990s
- An increase in the number of people drinking coffee outside the home from 1950 to the present
- An increase in the consumption of flavored coffees starting about 1992
- A growing awareness of ecological and economic issues surrounding coffee since 2002
- The growing number of people concerned with health effects of coffee
- An increase in coffee consumption in both young (18 to 24) and senior (60-plus) age groups
Each of these trends has represented significant changes in the way that people view and drink coffee. For instance, the coffee drinking trends from 2003 to 2008 clearly show an increase in the number of people who are more likely to buy a coffee that is Fair Trade certified, which suggests that consumers are growing more concerned with paying a fair price for the coffee that they drink.
Cocktail Drink Trends:
In the quest to be hip and on-trend, the modern craft cocktail movement, artisan beer, drink recipes with 15 ingredients, and molecular mixology are as popular as some of the retro classics that are returning. Here are ten of the upcoming bar beverage trends for 2013 to whet your whistle.
1. “Mad Men”-style Vintage cocktails are making a comeback as classics such as the Gimlet, Sazerac, Manhattan and Sidecar become popular again.
2. Take inspiration from chefs and use fresh herbs like rosemary, thyme, basil and mint in mixed drinks. The complex flavors are appealing and can be used to create drinks that are less sweet than fruit-based cocktails.
3. Apertifs and digestifs are back! Lower alcohol fortified wine cocktails are re-establishing themselves before, after, and during meals.
4. Stimulate and educate with cocktail progressions, pairs, and flights. Give your guests the opportunity to taste multiple drinks to see how they interact and enhance one another.
5. Restaurants are realizing that some prefer cocktails throughout the meal, and are preparing custom designed cocktails to complement their menu.
6. Chefs are partnering with brewers to create beers thoroughly integrated into the meal, sharing the same ingredients and inspiration; thus creating a unique experience.
7. Bartenders are infusing, puréeing and muddling hand-crafted cocktails that deliver surprising flavor combinations such as syrups infused with Chinese five spices.
8. Expect to see favorite childhood drinks like floats, shakes, parfaits and smoothies spiked with everything from bourbon and peppermint rum to aquavit and flavored syrups like Chartreuse or Benedictine.
9. Bars specializing in bourbon, rye, artisan beers and beer-based cocktails — also described as ‘brown booze’ — will likewise trend in 2013.
10. The slimline cocktail theme is still growing strong. Consider featuring some skinny cocktails on your menu for your guests who are counting calories.