Customer Spotlight - Burger Monday's
Matthew and Suzanne Jones describe their restaurant, Burger Mondays Bar & Grille, as a “casual, upscale, made-from-scratch burger joint that serves more than just burgers.” It opened in February 2011 in their hometown of Binghamton, NY. The couple chose the downtown area to help contribute to its revitalization. “There were only a few places to eat downtown when we opened and now there are dozens.
Over the last five years downtown Binghamton has flourished with new places to eat. It has been a great thing for the city,” said Matthew.
Prior to opening Burger Mondays, Matthew worked as the executive chef at Number 5 Restaurant, a steakhouse in Binghamton. During football season a group of his friends would gather at the bar for the Monday night game and each week someone would be tasked with bringing in burger ingredients. Matthew would make a different burger each week for the group. This weekly gathering sparked the idea for Matthew and Suzanne to open their own place.
“It has always been a dream of ours to own our own business,” said Suzanne. “The name Burger Mondays is a nod to this weekly Monday burger gathering. The fact that we came up with the concept, built it, created the menu options, and have been successfully operating the establishment, has been very satisfying for the both of us.”
Matthew, who is also the restaurant’s executive chef, created the entire menu.He utilized the Maines test kitchen at their corporate headquarters to try out a variety of meats and other ingredients during the menu development process. “We could not have opened our business without them,” Matthew explained. “We have a great business relationship with Maines and consider our longtime sales rep, Jason Bednar, a very close personal friend. He was so very helpful to us when we started out and he still is today.”
Matthew and Suzanne Jones take serving high quality food seriously and describe their menu as “fine dining on a bun.” The burgers are made with a special blend of fresh ground meat that is hand-pattied. The housemade sauces add a unique flavor. The burgers are paired with fresh hand cut fries and a house-made pickle. There are daily specials and the chef often takes custom requests. “If we have the items on hand, we will make it,” said Matthew.
The drink mixes are also made in-house and change with the season. The most popular menu items are the Classic Burger, Philly Cheese Steak Egg Rolls, Calamari Salad, Ahi Tuna Burger, and the Delmonico Steak. Matthew’s favorite burger is his namesake, The Jonesy. It’s made with a double-stack of pork and beef, caramelized fennel, chili pepper salad, pancetta, asiago cheese, Worcestershire reduction and housemade aioli.
When it comes to marketing, Burger Mondays Bar & Grille sticks with social media. “We don’t spend a lot of money on marketing,” said the Jones’. “We would rather invest that money into the quality of food being served. Using social media is a great way to save on marketing because we can do it ourselves. We pretty much use Facebook and Instagram to promote specials and menu items.
Recently they’ve added catering services to include fine dining style, multiple course weddings and private parties (both on- and off-site). They work with clients to create a custom menu for each event based on client tastes and preferences and hope to eventually increase the catering side of the business, doing larger events. Burger Mondays is also developing a line of bottled, custom-made sauces for retail and looks forward to continuing to expand their business in the future.